Scene 03 · Behind the Lens · Archive 2026
We didn't start a production house. We started chasing the frames that made us feel something.
What we believe
Every city has a story it doesn't know how to tell. Lucknow with its tehzeeb, its twilights, its music has always been cinematic. We just picked up the camera. Rise of Frames was built on a single conviction: great visual storytelling isn't about equipment, it's about the person behind the lens who knows exactly when the light is right.
ROF was founded with a single camera and an obsession with Lucknow's light. First music video shot on a rooftop in Aminabad.
Moved into a proper studio space in Sushant Golf City. Brought on a full crew DPs, editors, colorists. 30+ projects that year.
Launched Shaadi by ROF a dedicated wedding films sub-brand. First season: 18 weddings across UP, Rajasthan, and Delhi.
Expanded into corporate and brand storytelling. Completed commercial campaigns for national and regional clients across 5 industries.
50+ productions, 1M+ combined views, and a crew that treats every brief like it's the most important story ever told.
What drives us
I
We obsess over the details that most people won't notice but will always feel. The right focal length, the precise moment, the colour grade that matches the mood of the song.
II
A drone shot doesn't make a story. A moment that makes you pause that does. We build every frame around emotion, not equipment.
III
We are proudly from here. Lucknow's culture, its colours, its rhythms live in everything we make. That specificity is not a limitation it's our identity.
IV
We tell you what the shot will look like before we shoot it. We tell you when a brief needs a different approach. We don't sell you something we can't deliver.
V
Our best work happens when the client is a collaborator, not just an approver. We share our process, our thinking, and our screens always.
VI
Trends fade. Frames that are made with craft outlast them. We make work that will still feel right five years from now.
Founder · Director
Creative Direction · Strategy
Drives the creative vision, client relationships, and every major narrative decision at ROF.
Lead Cinematographer
Camera · Lighting
Frames every shot with a painter's eye. Specialises in natural light and dynamic handheld work.
Senior Editor
Post Production · Color
Where the story comes together. Masters the timeline and brings emotional arc to every cut.
Production Manager
Logistics · Crew · Scheduling
The engine behind every shoot. Keeps the crew moving, the schedule tight, and the chai hot.
Our studio is in Sushant Golf City, but our work has taken us to Rajasthan, Delhi, Mumbai, and beyond. We travel for the right story. We always come home.
Villa 38, Sector G7, Sushant Golf City, Lucknow 226030.
Open MonSat, 10:0019:00 IST.